Case Studies

Lux believes that beauty is every woman’s right. And so is her well-being

Challenge Breast cancer is the most common form of cancer among women in India, and accounts for over 25% of all cancers in women globally. Early detection can increase the…

Everyone needs a break from flat-pack frustrations

Challenge Have a break, have a KITKAT is one of the best-loved brand lines ever. But breaks had changed a lot in 60 years, with people taking fewer and fewer…

Re-establishing HSBC’s purpose and values in a changing Britain.

Challenge After years of international heritage as a global bank, HSBC had arguably lost its relevance in the UK. Britons had lost sight of what HSBC stood for, allowing the…